Stoptober , willpower, volunteers

I need volunteers who want to give up smoking to try a new download I have developed which boosts self-control and willpower.

Let me explain why I think this download will work

I’ve just read brilliant book by Kelly McGonigal called “Maximum Willpower”

Let me summarise what I have learnt so far (this is her take on things blended with what I know):

There is a battle going on in our heads at all times between the subconscious primitive drivers and the rational thought of the prefrontal cortex…the prefrontal cortex was the last part of the brain to develop in human evolution and it’s one of the key things that separates us from animals.

This part of the brain,let’s call it conscious thought, is a behaviour regulator. It often overrides the primitive drives initiated by our subconscious.

So for example, without the prefrontal cortex we would eat anything and everything that was available – to the point of making ourselves sick. We wouldn’t store food when we’d had enough. We also would not be so interested in wearing clothes and would not be so restrained about satisfying our sexual urges.

The pre-frontal cortex helps us be human.

However, it has an awkward relationship with our subconscious. The drive to survive is the strongest part of us. It can’t afford to be apply reason and take time to make decisions. It has to be instantaneous and based on ‘gut instinct’….feel first think later. It is emotional and physiological…with each instinctive survival response there is both an emotional response and a physiological response that happens far quicker than our conscious brain can respond.

We also know that the subconscious is the one in charge for up to 90% of the day.

With all that in mind you might think it’s some kind of miracle that we don’t spend all day eating until we are sick and satisfying all our primitive urges.

But we don’t…so what is it that makes the difference?

Well it’s all about willpower and self-control. At the end of the day, the subconscious can always trigger off a response but we have a choice to override that with rational conscious thought.

The good news is you can train yourself to make your self-control as effective as possible.

The download I’ve developed guides you through improving and using your self control using some simple tricks.

If you are a smoker that wants to stop and you want to volunteer to try it out in these early stages please email

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